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Social Media Platform Content Data Analysis - Accenture North America

Microsoft Excel (VLOOKUP) + Microsoft PowerPoint

Analyzed over 36.5 million content pieces to identify Social Buzz's top 5 popular content categories, aiding in strategic decision-making for enhanced user engagement and content optimization.



Key takeaways:

  • Completed a simulation focused on advising a hypothetical social media client as a Data Analyst at Accenture

  • Cleaned, modelled, and analyzed seven datasets to uncover insights into content trends to inform strategic decisions

  • Prepared a PowerPoint deck and video presentation to communicate key insights for the client and internal stakeholders


Raw data sets:





Final data set:



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